Approach
My approach is simple: people are at the core of everything I do.
A confusing, poorly designed message will miss its target almost every time. Whilst design needs to be appealing, it needs to remain simple, allow us to accomplish our tasks effectively, and enjoy doing so.
I design to leave that impression.
Detail
Finely tuned attention to detail. Thorough, meticulous and neat. Proactive, energetic and adaptable, able to work with speed and under pressure.
Excellent knowledge of accessibility, branding, usabilty design, colour and typography.
Business
Design skills without business knowledge is like a bird without wings. Business knowledge coupled with design enables the designer to apply skills, aptitude and planning in targeting prospective and current customers.